We wrote the book on asset allocation.
We Wrote The Book On Asset Allocation
Roger Gibson is perhaps best known as the author of the investment classic Asset Allocation: Balancing Financial Risk. While the concept and theory of asset allocation were not new, Roger's book was the first written on the subject. The book bridges the gap between modern portfolio theory and the real-life investment decisions that clients and their advisors must make. Praised by the financial profession, Asset Allocation appeals to a wide audience of investors, financial advisors, and teachers.
Roger's book was an outgrowth of his speaking engagements to professional audiences in the 1980s. Roger was talking about asset allocation long before it became a mainstream topic. Following his talks, people would often suggest that he write a book about it. Eventually he did just that. Although the book was written primarily for investment professionals, the book is readable by a lay audience.
The acclaim from this book extends beyond anything Roger envisioned when he wrote it. Many of the early supporters of the book are luminaries in the world of investing. Sir John Templeton, acknowledged as one of the greatest investment geniuses of the 20th century, wrote the foreword to the first edition. The foreword to the fourth and fifth editions was written by prominent investment advisor Charles D. Ellis, who has authored over a dozen books and has consulted worldwide to the leading financial service organizations.
Following the release of the second edition, Dow Jones Investment Advisor magazine, the largest circulation magazine for financial advisors, presented Roger with their Portfolio Management Award in the category of book publication for his work. Over its lifetime, the book has remained a consistent best-seller on this topic.
Asset Allocation was published in 1990, 1996, 2000, 2008, and again in 2013. For the most recent edition, Roger was joined by Christopher J. Sidoni, now Chief Investment Officer at Gibson Capital, LLC.
The book has been released in Japanese, German, Russian, Korean and Chinese editions as well as an English language edition for India.
All royalties from the sale of Asset Allocation: Balancing Financial Risk are donated to the Roger & Brenda Gibson Family Foundation. The Foundation grants financial assistance to various charities for the alleviation of human suffering and supports educational and artistic endeavors.
To read the jacket copy from Asset Allocation, please click here.